Bright orange drawstring fabric bag tied at the top, printed with a bold black smiley face and the text “Smiley Co” above it against an orange background.

Details

GAO Advisory

GAO Advisory is a specialized startup advisory brand dedicated to guiding entrepreneurs and early-stage companies through the complexities of growth, strategy, and scaling. The goal of this project was to translate their professional expertise into a compelling and accessible social media presence.

Services

Logo design

Brand strategy

Year

2025

Client

GAO Advisory

White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

The GAO Advisory logo is a sophisticated typographic mark that balances personal legacy with a clear strategic mission. The most distinctive element of the brand identity is the silhouette of the African continent integrated within the counter

Logo Concept

The GAO Advisory logo is a sophisticated typographic mark that balances personal legacy with a clear strategic mission. The most distinctive element of the brand identity is the silhouette of the African continent integrated within the counter

Logo Concept

The GAO Advisory logo is a sophisticated typographic mark that balances personal legacy with a clear strategic mission. The most distinctive element of the brand identity is the silhouette of the African continent integrated within the counter

White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

Logo Concept

The GAO Advisory logo is a sophisticated typographic mark that balances personal legacy with a clear strategic mission. The most distinctive element of the brand identity is the silhouette of the African continent integrated within the counter

Flyer Designs

Set of social media designs

Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.

Flyer Designs

Set of social media designs

Testimonial

"Elijah took our thoughts and conversations and translated it into an identity that reasonates with our audience.

Gloria, Founder of GAO Advisory

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